We can break this particular project down into three distinct steps, which resulted in an exciting and energetic video that captures the reason why Solula is no ordinary tostones.
Pre-production: We conducted research on Solula’s products, market, competitors, and target audience. We also developed a storyboard, and shot list for the video. Location scouting was an important part of this process to ensure that the look and feel of the environment was cohesive to the brand’s identity.
Production: We made sure to use every part of the environment to our advantage while on set. Filming in the water with the talent was an exciting way to elevate the quality and visual interest of the project. Our main focus was to create an immersive experience for the viewer and leave them wanting to learn more.
Post-production: Every decision in post-production, from color grading to music and shot selection were all made to create an appetizing showcase that was geared towards Solula’s target audience.