Dr. Erik Hums knew that it was important to make his practice stand out from the competition in such a saturated market. This is where our digital marketing services really came into effect. An audit of previous efforts showed a lack of uniformity along with a tremendous opportunity for growth. Which is why we combined the use of organic and paid media efforts to create a cohesive long term strategy. Our current strategy consists of managing a Google Ads campaign (display and search advertisements), completing regular SEO work (blog writing, backlink building, Google Business Profile management, keyword optimization, etc.) and building out reporting on a consistent basis. Ultimately, we created a sales funnel to ensure all stages of the patient journey were optimized for lead generation purposes.